case study: digital portraits
IMPACT AMERICA FUND
This project was executed while I was a partner at SuperWorks.BRIEF
Branding and website creation for a POC owned investment group. This project was a collaboration between McCalman.Co and SuperWorks, with McCalman.Co in charge of branding, strategy and design, while SuperWorks handled the web development. I was commissioned to create digital portraits for each member of this six-person team.
SERVICES
Illustration
1 / team portraits
IAF is an investment group focused on “investing in a future where people of color experience true agency and participation in the American economy.” My goal for the portraiture was to balance a fresh and vibrant energy with a level of sophistication that would speak to the group's professional expertise.
2 / pixels
How do you create a cohesive set of portrait illustrations using a selection of amateur photographs provided by the subjects? Well, the most important step is giving the participants a detailed enough set of guidelines that you will have adequate source material to work with — easier said than done. The rest relies on a robust set of Photoshop skills.
3 / outcome
![](https://freight.cargo.site/t/original/i/a3266410f975b34b77ad342d5233ce8b4687f1cf61c9c685296e1d2b7b404ee7/kesha_final_001.jpg)
![](https://freight.cargo.site/t/original/i/4a1e81fee07dd7ad9c0cde5a97162fbae3b7899cd29bc305c9e5012462b7c101/yui_web.jpg)
![](https://freight.cargo.site/t/original/i/fc9e96d166337a9bf2b8a2cc90e20894073d8c8cce4c9425f4855f44fdd058e8/stephanie.jpg)
![](https://freight.cargo.site/t/original/i/5706371c08775362f2cbf4201ad53c2e4c1dcb5714cc54d04728f18b632d85aa/kaiton.jpg)
![](https://freight.cargo.site/t/original/i/e1c0e8caef26886ab4856a3c001d7727e9748a9f3b11fb55d4dbfff986fb4905/iaf_001.png)
![](https://freight.cargo.site/t/original/i/da847dc69d661d85e5da65a2ad8c9c54f2b275024b545265fd190983a153baef/iaf_002.png)