case study: custom cakes
LITTLE BEE BAKING
This project was executed while I was a partner at SuperWorks.BRIEF
Web store and pastry photo shoot for a scrappy local bakery in the Bernal Heights neighborhood of San Francisco.
SERVICES
Strategy
Art Direction
User Experience Design
Information Organization
Web Development
1 / context
Stacie Pierce is a talented, industrious, conscientious and adamantly humble pastry chef. She’s also a good friend. After making it through eight years and a global pandemic with a devoted customer base and an expanding wholesale business, she was finally ready to invest in a professional web store.
2 / custom cakes
The former Little Bee Baking website didn’t have an online ordering system. What it had were a plethora of instructions and a confusing array of menu options — it wasn’t serving the business or the customer.
Our challenge was how to create an easy-to-use, streamlined ordering system that also offered the wide selection of options that Little Bee Baking was accustomed to giving its clientele. The budget didn’t allow for a custom developer, so we decided to go with the SquareSpace platform based on its built-in functionality and potential for future expansion. To acheive our goals within the confines of the SquareSpace system required fine-tuned data organization.
3 / when it looks as good as it tastes
The beautiful food photography by Amna Suhail allows Stacie’s delicious edibles to speak for themselves.
![](https://freight.cargo.site/t/original/i/48a8fd85ade8c446a4a27adba8766365b6953362512704f175e376fb656c61dd/littlebee_001.png)
![](https://freight.cargo.site/t/original/i/5dcc455df072f0764ae5d771dfd3b02ed11ebcd67ebe08dbb899b33e4334baf4/littlebee_006.png)
![](https://freight.cargo.site/t/original/i/924b1518f1b08219c9b8ef3bd7eedb221912627c210e0a2236c525bebec60e0e/mobile_04.png)
![](https://freight.cargo.site/t/original/i/2ad197bd4568de94a35196328ea6d8bc2e3c690fe180d2196dd150d12af6f246/mobile_05.png)
![](https://freight.cargo.site/t/original/i/12065f70ef18c0663e68417672b81a168725981f78eb09bcfc5c4ebe6eedfd2c/mobile_06.png)
![](https://freight.cargo.site/t/original/i/023bf2564f427111bf320125e5940a151fd0f4a50d2848a6cccafd752ac8db4a/mobile_02.png)